Stop paying for clicks that never buy.
Ads keeps your Google Ads on a monthly budget, finds the searches that cost money and never sell, and shows the real revenue your ads bring into your WAI Store, Invoices, Booking and Point of Sale. Nothing changes in your account until you review it.
Six things a busy owner actually needs
Google Ads has hundreds of settings. These are the ones that decide whether your ad money comes back.
Budget guardrails
Set a monthly cap. We check spend every hour, show a pace bar with your projected month end, and warn you before you go over. Opt in and we pause everything at the cap.
Real ROAS from your sales
Store orders, paid invoices, bookings and in-store receipts, matched to the ad click that brought the buyer. Revenue and ROAS per campaign, ad group and keyword.
Wasted search terms
A list of what people typed that cost you money and never converted. Tick them, add them as exact or phrase negatives, review, send.
Simple rules
"If a keyword spent more than $40 and sold nothing in 14 days, pause it." Preview first (dry run), then it runs every morning.
Alerts that matter
Spend spikes, budget pace, disapproved ads and conversion drops, in your WAI bell and (if you want) by e-mail.
Safe by design
Every change waits in a review queue, every send is logged with undo, read-only mode is one click, and we never raise a budget.
Harbor Street Coffee, one Monday morning
- The pace bar says November will end at $2,680, over the owner's $2,500 cap.
- Search terms shows $157 of wasted spend in 30 days: "coffee shop jobs near me", "starbucks near me", "chocolate covered espresso beans".
- She ticks them, adds them as exact negatives, and sends the batch from the review queue.
- Campaigns shows Office catering at 4.5x ROAS from real paid invoices, and the broad "meeting coffee delivery" keyword with no sales at all. A rule pauses it.
- Next week the projection is back under the cap. Total time: about five minutes.
Try exactly this on the sample account: it is a made-up coffee shop with six months of history.
Part of your WAI plan
One WAI subscription covers every app. Ads costs nothing extra; Google bills your ad spend directly, as it does today.
Free
$0- 1 Google Ads account, read-only
- Budget pace, alerts, wasted search terms
- Real ROAS from WAI sales
Starter
$19/mo- 1 account with changes through the review queue
- Negatives, pauses, pause at the cap
- Up to 5 rules, API and webhooks
Business
$49/mo- Up to 5 Google Ads accounts
- Unlimited rules
- 5 team members included
Good questions
Can Ads spend my money?
No change reaches Google Ads before you approve it in the review queue, except the ones you switch on yourself (pause at the cap, or a rule set to "apply without asking"). Even then, Ads only pauses things and adds negatives. It never raises a budget or turns campaigns on by itself.
How do you know a sale came from an ad?
A few lines of code on your site keep the ad's click id. When that visitor gives an e-mail in a form or checkout, the browser sends a one-way hash of it. Sales in your WAI apps are hashed the same way and matched within your attribution window (30 days, last click, by default). We never see the e-mail itself, and we show the method on every report.
Is Google Ads connected today?
Connecting a real account opens once Google finishes reviewing WAI Ads. Until then the sample account shows every screen with realistic numbers.
Microsoft Advertising or Meta?
On our list after Google.